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Role and Responsibilities:
As an independent consultant, completed competitive analysis, with a focus on
user centered design principles, for Avandia, the Glaxo Smith-Kline Type II
Diabetes drug line. Included was a content audit for Avandia.com as well as
one major competitor, and usability/heuristic analysis for Avandia.com and two major competitors. As a result, Avandia.com underwent redesign in Spring 2006.
Artifacts/Documentation:
Avandia Competitive Analysis
Avandia Content Audit
URL:
www.avandia.com
Amy Kahn
6 Ellis St
Newton, MA 02464
617-744-5064
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